Glossary

The lead capture glossary

Every term you'll meet when choosing a lead capture platform or digital business card — organized the way the work actually flows: capture the lead, enrich it, manage the relationship, measure the result.

Foundations

Digital business card: An online profile that replaces the paper business card: contact details, links, services, and media shared through a link, QR code, NFC tap, or wallet pass. Unlike paper, it can be updated any time and shows analytics on views and saves.See how Lynqu handles this →
QR code sharing: Sharing a card or form by displaying a scannable QR code — on a phone screen, virtual meeting background, email signature, or printed material. The recipient needs no app; scanning opens the card in their browser.See how Lynqu handles this →
NFC business card: A physical card or tag with an embedded NFC chip that opens a digital profile when tapped against a phone. A hardware alternative to QR sharing offered by several vendors in the category; the underlying profile is the digital card.See how Lynqu handles this →
Wallet pass: A version of a digital card stored in Apple Wallet or Google Wallet. It works offline, appears on the lock screen, and shares the card via its built-in QR code without opening an app.See how Lynqu handles this →

Capture

Lead capture: Turning a real-world encounter into a structured contact record: scanning a badge or business card, receiving a form submission, or exchanging digital cards. Good capture keeps the context — where you met, notes, and follow-up state — not just the name.See how Lynqu handles this →
Event lead capture: Lead capture at trade shows and conferences, where volume is high and time per conversation is short. Tools differ in badge coverage, offline handling, and — most importantly — what happens to the lead after the event ends.See how Lynqu handles this →
Badge scanning: Reading an attendee's conference badge — QR code, barcode, or printed text — to capture their registration details as a lead. Coverage varies by registration provider; AI scanners read standard badge formats without per-show setup.See how Lynqu handles this →
AI card scanning: Using OCR plus an AI model to extract structured contact data (name, title, company, phones, emails) from a photo of a paper business card or badge. Modern scanners handle multiple languages, queue offline, and process batches of cards at once.See how Lynqu handles this →
Capture form: A shareable web form — usually reached by QR code — where a prospect enters their own details, which land directly in the team's lead list. Used at booths, on kiosks, and in campaigns; each form can carry its own qualifying questions.See how Lynqu handles this →

Enrich & Qualify

Lead enrichment: Automatically filling in what a scan or form didn't capture: company details, role, social profiles, and firmographics pulled from external data sources. Enrichment turns a name and email into an actionable record before the first follow-up.See how Lynqu handles this →
Firmographics: Company-level attributes — industry, size, location, revenue range — used to qualify and segment leads. The organizational counterpart to demographics; a core output of lead enrichment.See how Lynqu handles this →
Lead scoring: Ranking leads by a numeric score computed from their attributes and behavior — captures, views, saves, rule matches — so teams work the most promising conversations first. Scores update as new activity arrives.See how Lynqu handles this →
Lead temperature: A coarse hot / warm / cold label derived from the lead score. It gives reps an at-a-glance priority signal on kanban tiles and lists without reading the underlying numbers.See how Lynqu handles this →

Manage & Engage

Lead pipeline: The staged path a lead travels from first contact to closed — typically rendered as a kanban board whose columns are pipeline stages. Teams customize stages, mark win/loss columns, and track value per stage.See how Lynqu handles this →
Follow-up automation: Scheduled, templated outreach that fires after a capture — a thank-you email the same evening, a reminder three days later — so no lead goes quiet by accident. Timing beats volume: most event leads are lost to silence, not rejection.See how Lynqu handles this →
Workflow automation: Trigger-and-action rules that run on lead events: when a lead goes cold, assign it and send a win-back template; when a score threshold is crossed, notify the owner. Automation encodes the playbook so it runs even on busy weeks.See how Lynqu handles this →
CRM sync: Keeping captured leads consistent with a CRM like Salesforce or HubSpot — pushing new captures in real time and, with two-way sync, pulling CRM-side changes back. Field mapping decides which attributes travel in each direction.See how Lynqu handles this →
Lead deduplication: Detecting when two lead records describe the same person — matched by email, phone, or name — and merging them so activity history, notes, and documents end up on one surviving record.See how Lynqu handles this →

Measure & AI

Campaign attribution: Connecting captured leads and their eventual revenue back to the campaign or event that produced them, so teams can compare what each event actually generated rather than guessing from badge counts.See how Lynqu handles this →
MCP (Model Context Protocol): An open protocol that lets AI assistants like Claude, ChatGPT, and Copilot securely query an application's live data. A platform with an MCP server lets you ask your assistant questions about your own leads, campaigns, and analytics in plain language.See how Lynqu handles this →

See the terms in action

The fastest way to understand lead capture is to run one: create a free card, scan a badge or paper card, and watch it become a managed lead.

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